Selective Mass Communication

Inbunden bok. Norstedt. 1967.

Gott skick. And how powerful are the press, radio and TV? Can they create opinion? Can they influence our outlook and our way of life? Can a few persons with mass media at their command thereby control an entire population? What is democracy? Is man incapable of formulating independent ideas and only able to repeat received opinions? Does advertising direct people’s actions? Is it advertisers who direct society? By brain-washing? On whose behalf? Why? Is there any positive purpose behind mass communication? Should it be controlled by society? If so, is this less dangerous than the uncontrolled commercial mass communication? Is it possible to make mass communication more effective? In what sense and how? By what means? Is effective mass communication asocial? A threat to the freedom of the individual? Are there in fact deadly symbols, deadly words and deadly advertising? Can one sell tinned porridge? Is mass communication a necessity? Do its advantages outweigh its disadvantages? Can modern society function without it? Why is it necessary for us to receive the same messages? What would happen if we refused? Is mass communication a means of controlling the masses, or is it a powerless tool in the service of the conformist masses? Is mass communication too effective or too ineffective? Is the delivery of a message more of a problem than the content of the message? Is man sufficiently intelligent to lead a social…