Consumer behaviour : a European perspective
Häftad bok. Harlow, England : Pearson. 5 uppl. 2013.
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Förlagsfakta
- ISBN
- 9780273772729
- Titel
- Consumer behaviour [Elektronisk resurs] : a European perspective
- Författare
- Solomon, Michael R. - Bamossy, Gary J. - Askegaard, Søren - Hogg, Margaret K.
- Förlag
- Harlow, England : Pearson
- Utgivningsår
- 2013
- Språk
- English
- Baksidestext
- Includes bibliographical references and index
Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.
Dawson
Harlow, England : Pearson
5
9780273772729
