It's Not Just PR: Public Relations in Society
Inbunden bok. John Wiley & Sons. 1 uppl. 2006. 152 sidor.
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Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America
Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact
Helps reveal why public relations is useful to society and how it has developed a negative public reputation
Includes practical debate about power issues in public relations theory and practice
Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association
Förlagsfakta
- ISBN
- 9781405144056
- Titel
- It's Not Just PR: Public Relations in Society
- Författare
- W. Timothy Coombs - Sherry J. Holladay
- Förlag
- John Wiley & Sons
- Utgivningsår
- 2006
- Omfång
- 152 sidor
- Bandtyp
- Inbunden
- Vikt
- 500 g
- Språk
- English
